The DEN Process

The Studio DEN programme uses a simple 6 step product development process. This ensures that projects are completed on-time and to a good standard. The areas are as follows;

The Steps

Idea Generation

Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract.


A prototype is an early sample, model, or release of a product built to test a concept or process or to act as a thing to be replicated or learned from.


Planning or Project management is the discipline of initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria.


In business and engineering, new product development (NPD) covers the complete process of bringing a new product to market.


Software testing is an investigation conducted to provide stakeholders with information about the quality of the software product or service under test.


You’ve made it. At this stage you have already thought about your idea and who it is for so now it is time to launch it into the market. There are lots of things to consider when launching a product but most importantly is to make sure it is available if someone wants to get it.