Welcome to
Studio DEN

What is the DEN?

The Studio DEN (Digital Entrepreneurship Program) is a 2-year programme across the Liverpool City Region to help turn young people into creators and not consumers. The objective of the project is to build commercial acumen with and allow young people across the Liverpool City Region to learn how to conceive, design, plan, develop and launch their own digital products under the Studio DEN publishing programme.

But why?

Digital technology and products are at the heart of the modern world, serving all aspects of our life. We want our young people to understand how to conceive products that have a market value and how to bring those products to market. The future of work is in digital technology and there is a current shortage of workers available according to the recent Tech Nation report. Digital startups and salaries far outweigh their average standard counterparts.

How does it work?

This website will take you through the basic steps you need to create a product. If you come back and visit you will hear from experts in the field about real-life examples and have the opportunity to pitch your products to experts from across the digital sector. We will help you develop your ideas and launch them into the market. Everyone involved in the project will have the option to present their project at the end of year showcase scheduled for July each year.

The DEN
Process

1

Idea Generation

Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract.

2

Prototyping

A prototype is an early sample, model, or release of a product built to test a concept or process or to act as a thing to be replicated or learned from.

3

Planning

Planning or Project management is the discipline of initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria.

4

Development

In business and engineering, new product development (NPD) covers the complete process of bringing a new product to market.

5

Testing

Software testing is an investigation conducted to provide stakeholders with information about the quality of the software product or service under test.

6

Launch

You’ve made it. At this stage you have already thought about your idea and who it is for so now it is time to launch it into the market. There are lots of things to consider when launching a product but most importantly is to make sure it is available if someone wants to get it.